These days it seems that while hackers evolve with trends in technology, the general computer user is no more identity savvy than he was before Facebook made identities a virtual open book. Data breaches, hacks, and attempted hacks are in the news regularly, and yet Joe Consumer still uses “password” or “password1” for all his accounts, keeps them written in a little black book, and uses FourSquare, Facebook, and Twitter to tell would-be burglars exactly how far from home he is at any given time.

Those in the business know that December is a notoriously risk-ridden time for identity theft, as hackers take advantage of escalating ecommerce around the holidays. How are merchants and business owners to safeguard identity when customers like Joe Consumer make identity theft child’s play? One of the keys in identity protection is anticipating the evolution of technology. Responding reactively to current and past attacks only leaves users highly vulnerable.

A recent two-pronged RSA security breach hows just how deep hackers will go, uniting efforts across nations to attack secure data. Tokens are out of reach for many, with their high cost of maintenance. SMS authentication is cumbersome at best, and the most user-friendly solutions require nothing other than the user himself. That said, biometrics are excessively expensive.

Strong mutual authentication systems, like that of Tricerion, offer secure protection against assault while maintaining accessible affordability in comparison with biometric or token-based systems.  Picture-passwords have been found more memorable and harder to crack than alpha numeric passwords in multiple studies . Details on our authentication systems can be found on our website.