Schehrezade Davidson


Schehrezade has 30 years’ experience in financial services and equity fund management, where her expertise covered investing in large and small cap companies. She has over 10 years’ experience in early stage technology investing, especially in companies on the cusp of commercialisation. Schehrezade has taken her investment knowledge and is now a digital entrepreneur in the App sector and software space.

Schehrezade was a Main Board Director and part of the management team which grew a start-up private hedge fund business into an AIM listed hedge fund organisation, RAB Capital. At RAB Capital she ran the RAB Europe Fund before lauching the RAB Innovations Fund. Schehrezade first invested in Tricerion via the RAB Innovations Fund and after her departure from finance in 2010, set up IconLogin to commercialise Tricerion’s technology, under licence, in the App space. IconLogin is now part of Tricerion.
Prior to RAB Capital, she was an European Fund Manager at HSBC Asset Management, where she was responsible for assets of £1bn, having begun her career as a Marketing Associate at Midland Montagu Asset Management and as an Actuarial Trainee at Bacon & Woodrow, Actuarial Consultants.

Schehrezade holds an MBA majoring in Marketing from Cass Business School and a BSc in Actuarial Science from the London School of Economics and Political Science.

Tony Groom


Tony is an investor and financial controller with over 25 years’ experience in corporate turnaround, identifying value and developing growth in companies. From February 2009 to December 2014, Tony was the CEO at Tricerion, having joined the company to help it refocus its strategy.
Tony is CEO, K2 Partners Ltd a business development, transformation and finance firm.
Tony has spent twenty five years acting as director or adviser, specialising in the strategic and financial aspects of growing companies. The scope of his involvement tends to focus on the transformation of a business by implementing fundamental change to its strategy and overseeing cash management, operational reorganisation and business improvement initiatives. Before setting up K2 in 2001, he worked as a company doctor leading the restructuring of a number of companies as either Chairman or Chief Executive.
After serving as a Captain in the British Army, Tony went to London Business School in 1989 and carried out doctoral research at Lincoln University School of Management between 1991 and 2001. He also has a Diploma in Marketing from the Chartered Institute of Marketing and was a Chartered Marketeer although he no longer maintains his CPD.
Tony was recognised in 2011 as one of the 100 most influential people in the restructuring industry and was previously voted by his peers as “Turnaround Practitioner of the Year” at the UK Insolvency & Rescue Awards 2009. He is a founder director and Past President of the Turnaround Management Association UK, a Fellow of the European Association of Certified Turnaround Practitioners and is Vice Chairman of its standards and accreditation committee.

Stuart Morris

Member, Technology Advisory Committee

Stuart is a co-founder of the Company and has a background as a technology project manager specialising in artifical intelligence and security. He has worked at Hewlett Packard and at a number of software houses where he was involved in delivering complex software solutions. Stuart has been involved in a number of startup businesses and has recently taken over as CEO of SunEos Ltd providing SaaS attendance monintoring systems to the Higher Education sector. Stuart was a Lecturer in Entrepreneurship at Henley Business School from 2011-2015. He is a Visiting Professor at the University of Aalborg in Denmark. Stuart holds a BSc in Cybernetics & Control Engineering from University of Reading.

Norman Fraser

Member, Technology Advisory Committee

Norman is a co-founder and technology entrepreneur. He has taken his experience as an academic specialising in behaviour and how people interact with technology and has applied this to a number of innovative companies. Currently he is the Chairman and co-founder of SoftIron Limited, that develops energy efficient servers, including the world’s first 64-bit ARM server. In addition he was a Visiting Fellow, Centre for Entrepreneurship, at Henley Business School, University of Reading and was a Partner at Angello Capital Partners; the latter combines investment finance and mentoring for the empowerment of entrepreneurs and SME businesses in Emerging Eastern Europe.
Previously he was the CEO of dotFX Inc which developed an ultra-secure Cloud software environment, offering a seamless application runtime environment that spans Cloud and Client. In addition, he was the CEO and co-founder of Endava, an IT Services business focusing on the design, build and operation of secure, high transaction, business-critical systems. Endava was recognised as the top technical digital agency in the UK and in the top 100 global services companies and listed on NASDAQ in 2018. He was also the co-founder and head of products at Vocalis Group, a voice processing product company formed through an MBO from Logica plc.
Norman holds a PhD in Computational Linguistics from University College London, an MSc in Computer Science from University College London and an MA in General Honours from the University of Edinburgh. He was a semi-finalist for the E&Y UK Entrepreneur of the Year in 2004.

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