The problem: banking websites, while highly useful and in fact necessary in today’s virtual economy, are also highly vulnerable to fraudulent attacks.
They could approach it the way AT&T did when they realized that 3% of users (iPhone owners) exploit 40% of bandwith – AT&T started looking for ways to discourage iPhone users from accessing the data services they so love. Instead of using the situation to build business and expand services (which is what any strategically driven company would do) AT&T looked for ways to hamstring their customers.
Banks could take the same approach, right? Encourage their customers to use online banking less. Scale back online services. Provide second-rate security. Promote fear in their customers.
Of course, that would mean technological dinosaurs that take the path of least resistance would inevitably lose customers to banks that provide the online services their customers want. Penalizing users for creating business process conundrums does nothing but propel corporations into decline.
So maybe, in an ideal world, banks might think to increase security to keep up with online threats. Novel idea, right? In fact it is, in a way. As online risks have grown, the majority of banks have done little to keep up with the threat level. Sometimes it’s easier from an operations perspective to reimburse money lost through identity fraud than it is to actively protect against it.
Come on, folks. Are we really lazy enough to believe that doing nothing and suffering attack is better than proactively adopting solutions to protect our customers? Check out Tricerion’s SafeLogin. It’s simple. It’s elegant. It’s easy from the bank’s side and seamless to the user.
Don’t make the mistake AT&T did. Move with the market. Take the lead. Get your groove on.