Ben Franklin said, "An ounce of prevention is worth a pound of cure," but it's easy to overlook this timeless wisdom when dealing with online identity access management. Many businesses invest in yesterday's thinking - focusing on reparations after damage occurs or creating protocols too difficult for users.

The flaw in their strategy is that today's credential thefts happen outside most defense systems:

• Hackers don't crack passwords; they harvest them with phishing schemes that dupe users into sharing them.
• Trojan viruses plant spyware that records key strokes; any system that requires typing a password is vulnerable.
• Online dialogues, especially via wireless devices, are frequently intercepted by thieves gathering information via imposter sites.
• Users are often too busy, distracted, or careless for weak authentication systems to provide a secure login environment.

Tricerion's SafeEnterprise Platform prevents this from happening in the first place. It's a user-friendly solution that ensures identity integrity with a strong mutual authentication system -- one that cannot be shared, recorded, or mimicked. Think of it as your ounce of prevention, available at a fraction of the cost of a cure that's usually long, painful, and expensive ordeal.